Its a Japanese thing. (Read this to yourself in that American voice over that was used in the 1980's tamiya videos of the Hornet and Hotshot, with the cheesy elevator music in the background.)
".......and coil over oil filled shock absorbers, the driver is a reflection of living the disciplined and winning lifestyle that will help annihalate the competition and bring the trophy home to you, At TAHmiya, our driver's do naht smahle but will achieve racetrack perection with the TAHmya line of high quality model kit paints, the ABS resin bathtub chassis is light and strong....