Even the most talented driver loves a Tamiya

[burakol 462]

Not a fan of Lewis but I do appreciate him doing this… respect earned… 

 

[burakol 462]

It would be great to see if Tamiya can actually be a sponsor for any of the F1 teams… I mean they pay licenses to produce models for almost car brand there is. Seeing that Tamiya Logo on an F1 car could be nice!!!

[Badcrumble 4204]

Unfortunately, sponsoring F1 isn't a cheap hobby and the powers that be keep a tight rein on it - as you can see from what happened to the video you linked!

Tamiya did once sponsor Lotus. From Motorsport Magazine...

Against a backdrop of growing popularity of Formula 1 in Japan, thanks to the participation in the 1987 season of Satoru Nakajima and thus greatly increased TV coverage, Tamiya’s F1 car releases also became ever more successful. In 1991 Tamiya began its sponsorship of Team Lotus, during a time of crisis for the team. It had lost a major sponsor, plus an engine supplier, and was in need of support; it couldn’t even afford to ship its cars from England to America for one race, so Mr S Tamiya met this cost. Having had support from Tamiya, Team Lotus gained the backing of Japanese companies Hitachi and Shionogi and the team was viable once more. In an act of gratitude, team principal Peter Collins, a Tamiya model fan himself, stuck the company’s logos on his cars. 

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